Importance of Online Reviews (with FAQs & Statistics)

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Online reviews are playing a significant role with consumers when they look for businesses and purchase products. The Internet has made it possible to find this information quickly and mobile devices like smartphones have made it easier to find on-the-go. Why should you take reviews and ratings on the Internet seriously? Here are a few frequently asked questions backed by some recent online review statistics:     Do people even look at the online reviews?...
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How to Write a Review on Google Maps

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Using your computer, smartphone, or tablet A recent study conducted by Comscore found that 60 percent of consumers consider ratings and reviews to be important when choosing a business. One of the more important review sources that consumers are using and that a business should focus on is Google. This guide can be a resource for you or your customers to leave a review on Google Maps.   Getting Started: Set Up a Google+ Profile...
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Don’t Lie – Managing Customer Expectations

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One surefire way to hurt your brand is to disappoint your customers. This is why managing customer expectations is an absolute imperative. As marketers and advertisers, we are always trying to make a great first impression, but there can be a fine line between showing your company in the best light possible and flat out lying. Finding the right balance is a lot like going on a blind date. Let’s face when it comes to...
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Life Without Smartphones?

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I don’t even want to contemplate what that would be like I found myself this past Saturday hopping in my car and driving off to run errands only to realize halfway to my first destination that I didn’t have the exact address for one of my stops – luckily I have a smartphone. At the next red light, I was able to quickly type in the business name and pull up the address from Google....
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Data on Lock

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Why you’re not doing enough to protect your personal data and that of your clients’ We trust our data, the numbers and sequences that identify us in our digital age to apps, databases, social networks, and other hard copy and digital forms on a daily, if not hourly basis. Once you enter that information, where exactly does it go? Do you know how they store it, who has access to it and what protective measures...
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The Battle For Pageviews – Infographics vs. Traditional Content

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LR Newswire – The Internet – As the battle for readers and traffic continues to escalate, opposing forces have been unable to reach any form of middle ground. Sources close to the front lines indicate that the war is far from over unless leaders from both parties come to some sort of agreement – and that appears unlikely. The battle between “traditional content” and “infographics” began some time ago, but it was only recently that...
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Ads of Steel

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Thanks, but no thanks, Superman Over the past week or so, I think I have been watching the NBA Finals. I’m not sure. It could also be that I’ve been watching The Man of Steel Variety Show sponsored by the NBA Finals. The programming block contained about the same amount of material for each entity. Nearly every-other commercial referred to Superman in some way. Am I the only one around here who doesn’t like to be force fed until I’m ready...
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The Death of the Phone Book

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RIP Yellow Pages 1883 – 2013 The Beginning The Phone Book, also known by its alias, Yellow Pages, passed away earlier this year after a long, painful battle with relevancy. Born in 1883, the Phone Book initially did some great work helping small businesses grow by giving them a place to be found, grouped by the type of work they were doing. People depended on the Phone Book for many, many years and it became...
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Google Wasn’t Built in a Day

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We’re a little over a decade into the new millennium. Our lives seem to be moving faster and faster. Information and technology pull more and more of our lives into the digital environment. It seems a far cry from the ancient world. But exploring the perpetual frontier of cyberspace gives us more in common with our ancestors than it may seem at first glance. The Roman Empire’s Influence is Still Echoing Today As is usually...
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Silly Sells & Kitschy is Catchy

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Complexity behind Marketing Simple Slogans When marketing meets branding, there comes a lexicon of creative grammar, word choice, and at times off the wall observations all designed to realign the audience’s perspective in such a way as to point out the inanity of living without the product or service. Apple uses this when they describe their iPad as “less than half an inch thin.” The choice of thin is outside of mainstream English grammatical structure (thick...
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