Support Mom & Pop

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The Argument for Supporting Small Businesses in the Local Economy As Americans, we spend countless hours driving further just to get the better buy. Whether it’s found at Wal-Mart, Costco, Target or any of the other large retailers - we’ll sacrifice the time and gas just for that little bit of extra savings and supposedly, it’s more convenient. We’re taught from the cradle that “Time is Money.” If that’s really the case, along with steadily increasing gas prices, is...
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How I Learned To Stop Worrying and Love Social Media

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As much as some people may hate to admit it, social media isn’t going away. It’s growing, expanding and becoming bigger than anyone imagined. While that’s a little scary to think about, it can help you – you just need to know how to do it right. I’m going to give you a quick breakdown on each of the most important social media sites and how they can help you as a business owner, blogger, writer or...
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Chaos In The Link Graph

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If you work in the music business long enough, you’ll start to get a nose for, ah, “droppings that come from male cows.” Malarkey. Horsefeathers. You know – “bull.” You get scammed, or a manufacturer makes a claim that a product can’t actually deliver, and you learn a little bit more about what feels a bit “off.” As time goes on, you develop a sort of radar that’s powered by critical thinking, “horse-sense,” and a...
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A Conversion Copywriting Strategy For Beginners

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Have you ever been given tips by an expert that seem impossible to follow because their starting point is already beyond any of your points of reference? Me too. I’m relatively new to writing conversion content. I’m still trying to feel my way through it. Are you with me? My hope is that, if all of us rookies lean on each other peer to peer, we can pool our knowledge and become tomorrow’s experts and advance...
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Your Website As Your Personal Mixtape

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The Internet is a weird, wild place. There are so many different avenues and alleyways to explore that you’ll never see it all. But getting there is half the fun, right? When you have your own website—whether it’s a site for a small business, your writing, or just your personal blog—it can be hard to get noticed and it won’t just happen overnight. Building up a website requires building up a web presence. You need...
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A Keyword Domain Name is Nothing to Sing About

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Keywords, keywords, keywords, no doubt they’re important, but don’t get carried away. It’s been pretty well established through the ongoing debate in the SEO world, that keyword stuffing can do more harm than good. This puts a premium on getting keywords into your web page in appropriate places. The title tag and meta tags are good places to stash a keyword. The web page URL is not. I know this debate has gone back and forth. I...
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See How Easily You Can Have More Customers Demanding Your Product

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Customers are more than just dollar signs. To better understand how to reach your customer, it takes adjusting your mindset to one that views each potential customer as a friend in the making. When you do, you’ll find that people are more willing to become your customers and tell their friends and family about you, which means you’ll have even more customers – potentially, anyway. Great idea, right? But what actually motivates customers to rave...
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Fifteen “Block” Busters: Tips for overcoming writer’s block.

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    It’s inevitable. If you write content for a living, you will occasionally get writer’s block. Here’s a few tips for overcoming those verbal hurdles, brought to you by the content team here at Local Results.    Business Information         Sometimes you can draw out more information on the business about which you’re writing by coming from a new angle. Here are a few ideas. The Handyman – Sometimes the product or service the...
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April Fool’s Day 2013 – Best of the Internet

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April Fool’s Day and the Internet go hand in hand. It used to be that you had to wake up early and cover the toilet seat with saran wrap or find a door sturdy enough to hold a bucket of water for your poor, unsuspecting kid brother. With the rise of the Internet, April Fool’s Day is now officially the greatest or most annoying day of the year. We’ve rounded up the best and brightest...
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Finding Your Website Shouldn’t be an Easter Egg Hunt

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It’s that time of year again! No, not the time that has children yelling “Trick or Treat!” or even, “Where’s Santa?” This time, it’s all about the Easter Bunny’s candy filled baskets and Easter egg hunts. It’s the time of year that brings to mind those kitschy little sayings like “Don’t put all your eggs in one basket” that are so apropos for our American mindset. It’s in this very vein that I find myself...
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